"A household based in north London seeks an exceptional and qualified tutor to assist their most junior child on his initial journey to becoming an British gentleman."
When reading this post, you might readily overlook the wording "beginning" as simple figurative language.
But, it might be the most important part of this unique employment listing, as it aims to recruit a mentor for a 12-month-old.
Hundreds of submissions have now been received since the unnamed family posted their search for the highly paid tutor, who must be "an exceptional individual".
During the past few weeks, the advert has gained attention across the press, with numerous wondering why?
Forward-Thinking Method
The CEO, head and founder of a global tutoring firm, which is supporting the family in their quest, said that despite initial doubt, he considered the plan "visionary", and "progressive".
When he consulted the family, he noted they appreciated the atypical aspect of their requirement, and how immature their son is.
But, they stated that they "were unwilling to delay any longer" to get a tutor, as they had held off until their older child was five, and by that point "cultural bias had by then become established".
But what does the family refer to by "cultural bias"?
It's "all-encompassing", Adam responded. "How you eat, the manner you speak".
He stated the older sibling had picked up "really subtle, body language" from the family, and had adopted their cultural ways. The family told him they did not want history to happen again with their new baby.
The plan: To hire a British tutor, who should speak with standard English accent, to guide the baby from day one.
Natural Absorption
"A lot of the education at the beginning here is somewhat osmotic," explained the CEO.
It's through this subtle influence that the family are hoping the child will acquire the British traits they wish to impart.
Adam noted the tutor had to be somebody who attended "the right kinds of schools – comparable categories of schools as the family plan to send their son to".
"The educator simply needs to be the right kind of person, they'll be performing things they may not realize they're doing, effortlessly," he said.
Money No Object
The family informed Adam the selected educator should ideally also have familiarity of or enthusiasm in equestrian activities, alpine skiing, creative fields and instrumental training so as to inspire the child in a wide range of hobbies.
Additionally though, he said the family desired the tutor to enrol the child on a range of classes so the child would be "horseback riding and starting an instrument by the time they are approximately three years old".
In the family's perspective, helping their son become a "British gentleman" will result in accomplishment and create opportunities.
"For all the rights and wrongs of that, because it's definitely a social class indicator," he adds.
However, despite all this tutelage in "UK identity", might the child absorb alleged cultural influence from the multicultural family he is raised by anyway?
"Certainly", said he. "The parents realize this might not succeed, but they've just taken the attitude of, 'why not attempt it and we should start as early as we can', because the expense of it is not a concern," he said.
Idealistic and Unrealistic
A number of in the education sector who share those doubts.
Peter Cui, chief executive of an educational organization, who provides private tutors, stated that "the process of embracing two identities, or indeed, becoming oneself, is something that must be grown into, not engineered."
Peter explained that he had moved from Asia to the Britain at the time of seven, and had been brought up experiencing and living both cultures. He progressed to study at Cambridge University.
"The concept that an individual can act as a living vessel of UK identity, someone who can in some way transplant the attributes of a English gentleman to a one-year-old child, strikes me as naive and unrealistic," he wrote.
"From my perspective, engaging a distinctly English tutor from infancy will will not instantly produce the result they desire.
"I never had such a figure, and yet I have been privileged enough to live several of the experiences they hope for their son."
He continued: "The truth is, cultural identity should not be dictated from the outside influences; it must be chosen, and it must be internally driven."
Buying Britishness
Naturally, English culture is something the expert believes can be taught – and marketed.
"I think the reality that the world views us in this light is something that we should be cherishing|valuing|appreciating
