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Toto Wolff Preparing to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to record-breaking success in Formula 1

Mercedes team principal Toto Wolff is in final negotiations to offload part of his ownership stake in the Mercedes F1 outfit.

This transaction estimates the Mercedes team at £4.6bn – a record for an F1 team – following the McLaren team were valued at £3.5 billion in a change of ownership structure in September.

Wolff, who owns a 33% stake of Mercedes F1, would sell a shareholding approximately five percent.

The 53-year-old would stay on as team principal and CEO if the sale goes through.

Shareholder Breakdown

The other shareholders in the team are Mercedes and chemicals giant Ineos Group, who both hold one-third of the company.

A Mercedes spokesperson said: "We are providing no official statement on the matter. The management structure of the team stays unchanged, and all three partners are fully committed to continued achievements of the brand in Formula One."

Financial Growth

This arrangement would represent a significant increase in worth of Mercedes F1 since Ineos bought its stake for £208 million in 2022.

This surge reflects the growth in valuations of Formula 1 outfits recently due to the growing popularity of Formula 1 globally.

This trend was evident with the success of the F1 movie featuring Brad Pitt, which was released in summer 2023 and earned more than $630m (£458m) at the box office.

The film represents the actor's top-grossing movie and the most successful sports film ever released.

Current Standings

The Mercedes team are runner-up in the constructors' championship, trailing McLaren Racing, with three Grands Prix left in the current championship.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 races this year and is in fourth place in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight consecutive constructors' championships and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

About the author

Misty Benitez

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.

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